Boudreaux’s Butt Paste Kicks Some Rash!

While I was at BlogHer, I was invited to meet George Boudreaux, the creator of Boudreaux’s Butt Paste, to find out more about how he started his business. As I approached the booth, it wasn’t hard to pick him out of the crowd. He had a booming voice filled with conviction as he talked to those who stopped by about his miracle product.

George BoudreauxGeorge was so friendly to everyone at BlogHer.

Although I don’t have babies in diapers anymore, I still have a soft spot in my heart for his product. You’ve heard of Boudreaux’s Butt Paste, right? I first learned about it from friends when Cordy was an itty-bitty baby. Here’s a video that might help, if you’ve never heard of them:

(OK, it’s a little silly. But that helps you get over the fact that we’re talking about a diaper rash paste.)

Cordy had multiple sensitivities as a baby and toddler, which often led to a lot of diaper rashes. She was sensitive to foods, she was sensitive to certain wipes, to certain diapers, to air it seemed. This was one of the few products that did the job at soothing and healing her rashes, often within a day or two at most.

My first question for George was an easy one: why the name? You have to admit, it’s not the most poetic product name. Tell the average person that you need to buy some “Butt Paste” and they’ll either giggle like a kid (she said “butt” hehehe), or they might look at you like you grew a second head. Of course, if they’re parents, chances are they’ll nod in understanding and point you in the right direction.

George, a pharmacist, explained that the original name for the product came when someone walked into his store looking for his “butt paste.” He developed it because he didn’t feel that other diaper creams on the market worked as well as they should, so he relied on his extensive knowledge as a pharmacist – and as a dad – to create a better diaper cream. It wasn’t until folks in his town had spread the word about his soothing cream that others would talk about George Boudreaux’s Butt Paste and then come to him asking for some of it themselves. He also told me, quite frankly, the name is descriptive and to-the-point. It says exactly what it is and what it’s for. I couldn’t argue with him on that.

As word spread, he started to seek out sponsorship in events to get the name out about the product. He said the best moment was when he sponsored a NASCAR race car. Other cars were lined up with your average snack food, soda, motor oil and tool sponsors written across the back of the car, and then there was the Boudreaux’s Butt Paste car! I wonder if the announcers pointed it out?

George also told me about the praise he’s received over the years. Not just from young parents, but also those caring for older, bedridden adults. Sometimes just the comfort provided by healing (and avoiding) a skin rash or bed sores can make a person’s day so much better. As a mom, I can attest that a baby who isn’t grumpy from a sore bottom is far more enjoyable than the baby with a painful rash.

It was a lot of fun to meet George and learn more about the man behind the Butt Paste. After BlogHer, I received a nice gift basket from Boudreaux’s Butt Paste including a new tube of the Butt Paste (always good to have on hand!) as well as Boudreaux’s Baby Kisses – a moisturizer for lips and cheeks. I’ve never tried the lip and cheek moisturizer, but I can’t wait to try it for Mira when the weather turns colder and her cheeks are bright red from the winter wind.


Boudreaux’s has shared their story, and now they want to know your story! You can win one of eleven $100 VISA gift cards for sharing your story with Boudreaux’s, and your story might show up on their new website, too!

Leave a comment below sharing how Boudreaux’s Butt Paste helped you (or your little one, more specifically) to enter.

Or you can enter by posting a funny Boudreaux’s Butt Paste related photo to Instagram and then come back to leave the link to the photo as a comment.

You can also enter by sharing the video above on Twitter and leaving a comment here with a link to the tweet.

Full details of how to enter are below.

Good luck!

Sweepstakes Rules:

No duplicate comments.

You may receive (2) total entries by selecting from the following entry methods:

Leave a comment in response to the Promotion prompt on this post.

Tweet (public message) about this Promotion, including a link to the video located here and exactly the following unique term in your tweet message: “#SweepstakesEntry”; and leave the URL to that Tweet in a comment on this post.

Post (publicly) a Boudreaux’s Butt Paste-related picture on Instagram, including exactly the following unique term in the image description: “#SweepstakesEntry”; and leave the URL to that Instagram photo in a comment on this post.

Blog about this Promotion (including a link to the video located here and a disclosure that you have received a sweepstakes entry in exchange for blogging about this Promotion), and leave the URL to that post in a comment on this post.

For those with no Twitter or blog, read the official rules to learn about an alternate form of entry.

This giveaway is open to US Residents age 18 or older. Winner will be selected via random draw, and will be notified by e-mail. You have 72 hours to get back to me, otherwise a new winner will be selected.

The Official Rules are available here.

This sweepstakes runs from 8/19/13 – 9/15/13.

Be sure to visit the Boudreaux’s Butt Paste page on where you can read other bloggers’ reviews and find more chances to win!

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  1. My 10 year old son laughs whenever he sees “butt paste”. He’s going through a potty humor phase, which may never end because my husband cracks up over it, too.

    Boudreaux butt paste definitely helped ease redness and rash when my kids were babies.

    mami2jcn at gmail dot com

  2. tweeted the video–

    mami2jcn at gmail dot com

  3. Linda Stewart says:

    My grandson picked up a staph infection from his daycare when he was around the age of two. Of course it chose to attack the most sensitive area on his little body. He was on multiple antibiotics by mouth and we also had an antibiotic ointment that we had to keep on the affected area. With that area being diaper covered it never go air, thus causing a horrifying rash with open sores and Bless … it was just horrible. If the staph infection wasn’t enough, all the medications threw on a super lovely case of diaper rash. I had always used Bordreaux Butt Paste for rashes in the past and thought to myself “What the heck … it can’t hurt to try … right?” So I would give him the oral medications to fight the internal stuff then I would cover him good with the prescribed ointment and then I threw on the added ‘bullet’ of Bordreaux Butt Paste … the one in the red tube … I call it the “Heavy Duty Stuff” … WOW!! from one diaper change to the next I could tell a difference in the healing of his bottom. Within about three days there was about an 80% improvement in his skin. I kept this routine going for about 10 days. By the time he finished all of his medicine, you couldn’t even tell he had experienced the horrible skin breakdown and rash he had been through. He suffered no one scare as a result and his skin was left totally unblemished. I know the antibiotics helped, but I owe his walking away from this unblemished solely on Boudreaux Butt Paste. The boys are six, four, and three now and I still keep Boudreaux around. I use it for everything, not just diaper rashes!

  4. Well, in the NICU where I work we see some pretty hellacious rashes on our tiny ones. Other preparations have been the go-to choices by the docs and NNPs until a few of us nurses?moms shared our experiences and preferences for Boudreaux’s Butt Paste when the docs and NNPs are scratching their heads wondering what can we do with these horrid, bleeding rashes when we have done everything…well, not everything. Over time we have gotten them to consider and prescribe Boudreaux’s Butt Paste for these rashes and they were amazed at the practically overnight improvement in these patients rashes and breakdowns. Oh and of course Boudreaux’s Butt Paste is the go-to product for my grandbaby Fallon’s sensitive little bottom. <3 Boudreaux's Butt Paste!
    Laura recently posted…half inch by half inchMy Profile

  5. haven’t tried it yet

  6. I actually had butt paste on my baby registry and I found that it worked very well for my baby. No diaper rash problems!

  7. Susan Smith says:

    I used Boudreaux Butt Paste on by children when they were in diapers and was happy with the results. My children rarely got diaper rash

  8. Susan Smith says:
  9. Jessie C. says:

    DD once tried to use Boudreaux’s as glue to her crafty project, she insisted “it works the wonder and it is a magic glue because that is what we called in the house.

  10. Jessie C. says:


  11. When my son was small I used Boudreaux’s butt paste and I liked how well and fast helped heal the diaper rash and also helped prevent diaper rash .

    dealsfan32 at gmail dot com

  12. Nicole Larsen says:

    Butt paste is the ONLY thing I ever use on diaper rashes! I discovered it when my now 5 yr old was a baby–I now have a newborn son and only use Butt paste on him as well 🙂

  13. Nicole Larsen says:
  14. Cynthia C says:

    It would have helped my son with rashes when he was a baby, but I don’t think it was available then. At least I never knew about it.

  15. Cynthia C says:
  16. i dont have a funny story. i used the butt paste to saved my little one’s BUTT!!

  17. Butt Paste seems to work when nothing else can. Good point about it being used for bedridden adults.

  18. Never used it, but I’d like to try it.

  19. Janice Cooper says:

    Unfortunately I’ve never used this but would like to try it. May help with diaper rashes on my little niece.

  20. Janice Cooper says:
  21. Lisa Brown says:

    Butt Paste saved my little from diaper rash, more than once, which keeps him comfortable, and that’s a great felling 🙂
    jslbrown_03 at yahoo dot com

  22. Lisa Brown says:

    tweet –
    jslbrown_03 at yahoo dot com

  23. I used the butt paste when my son was little. Now he laughs when I tell him about it

  24. Sarah Hirsch says:

    this was not around when my babies were in diapers but my friend used it and loved it

  25. I never tried it on my kids when they were younger. I’ve heard great things about the product. I thought it was a made up name the first time I heard people talk about “butt paste”. lol

  26. I actually used this on my daughter (which she would be mortified to know I was telling you) and it really did help.

  27. Wild Orchid says:

    I used it with my son, and it worked great! He didn’t have too many run-ins with diaper rash, but he did on occasion. I was glad to have this on hand.

    Thanks for the chance to win!
    wildorchid985 at gmail dot com

  28. Wild Orchid says:


  29. no stories here, we haven’t had many rashes!

  30. this is the only diaper rash cream we use because it really works

  31. this is the only diaper rash cream we use because it really works

  32. My kiddos are a little older and I was never able to use it, but they think the name is hilarious!

  33. This place is a life saver on summer vacation. After spending time in the pool and the ocean diaper rash is often par for the course. Butt paste helps keep it at bay every single time!
    One Frugal Girl recently posted…Doing the Best I CanMy Profile

  34. Tami Vollenweider says:

    I think the name says it all! It works great and helps put a seal over their little bottom!

  35. Boudreaux’s product is amazing. Just like you, I don’t have babies in diapers anymore. But I remember I’ve gotta have Boudreaux’s Butt Paste whenever I go when my babies were still young. I even recommend it to all the Moms that I know because it works! I bet I sounded like their sales rep or something. hahaha…that’s my Boudreaux’s story.

    amy [at] utry [dot] it
    Amy Tong recently posted…Vanilla Coffee Granita and Giveaway ReminderMy Profile

  36. ellen casper says:

    I use Boudreaux’s on my son whose skin gets irritated from the sand trapped in his swim trunks at the beach – works like a charm!

  37. ellen casper says:
  38. Our son has only had a few butt issues, but Butt paste did the trick. It works really quick.

    Thanks for hosting.

    seanm1999 @ hotmail dot com

  39. maria cantu says:

    I used it on my kids and it worked great.

  40. Butt Paste is so good for chafing of all kinds. I used it myself when a hot summer mixed with too much hiking resulted in extreme chafing on my inner thighs. It really works.
    willitara [at] gmail [dot] com

  41. Butt Paste is so good for chafing of all kinds. I used it myself when a hot summer mixed with too much hiking resulted in extreme chafing on my inner thighs. It really works.

  42. Cody Anderson says:

    I first discovered the magic of Boudreaux’s Butt Paste with my first daughter. She would get terrible diaper rash and I tried everything to help her, but I couldn’t cure it. It wasn’t until my aunt introduced me to the butt paste that my life changed. Since that special day, diaper rash has never been a problem.

  43. Stacey Burke says:

    We are past the diaper rash stage of kid~dom, but she still gets a rash now and then. I think this “butt paste” would work wonders on her!! I will now be looking for the lip cream as she tends to get chapped lips in the winter!!

  44. I have never tried this brand but have seen it in the stores before and found the name and packaging adorably funny! I think it would make a great, funny baby shower gift too! Plus it would be useful! I hope my entry can still count!
    angie lilly recently posted…Morning WindowMy Profile

  45. I tweeted here:
    angie lilly recently posted…Morning WindowMy Profile

  46. this is so good stuff b sister grand baby had a bad rush and this healed it up

  47. My son always gets diaper rash from too much fruit, butt paste is the only thing that helps

  48. Lisa Garner says:

    I haven’t tried the Boudreaux Butt Paste yet but it sounds like a great product for little ones and will have to buy this as a gift for my cousins upcoming baby shower.
    lisalmg25 at gmail dot com

  49. Lisa Garner says:
  50. I need to tell my sister about this cream….it would really help my little niece!

    kolpin4680 at gmail dot com

  51. tweeted the video

    kolpin4680 at gmail dot com

  52. My grandson had a horrible diaper rash as a result of an antibiotic he was taking for ear infection. Diapering was a nightmare. We started using Butt Paste and within 2 days his rash was almost 100% better. We don’t use anything else after that.

  53. Amanda Sakovitz says:

    Boudreaux’s Butt Paste cream has always worked great for us and soothed diaper rash many times

  54. Amanda Sakovitz says:
  55. Thomas Murphy says:

    My kids always got rashes and the only thing that really helped was Butt Paste.

  56. Thomas Murphy says:
  57. No kids. Haven’t used Boudreaux’s Butt Paste. The video is funny.
    Thanks for the contest.

  58. I adopted my son when he was out of the diaper phase so we never had a chance to use butt paste (He does find the name funny, however). But I will keep it in mind for a baby shower I am attending soon, it will make a great addition to the gift basket I’m putting together.

  59. This product is so good for rashes. I love it!

  60. great product! I used it all the time when my daughter was a baby