While I was at BlogHer, I was invited to meet George Boudreaux, the creator of Boudreaux’s Butt Paste, to find out more about how he started his business. As I approached the booth, it wasn’t hard to pick him out of the crowd. He had a booming voice filled with conviction as he talked to those who stopped by about his miracle product.
Although I don’t have babies in diapers anymore, I still have a soft spot in my heart for his product. You’ve heard of Boudreaux’s Butt Paste, right? I first learned about it from friends when Cordy was an itty-bitty baby. Here’s a video that might help, if you’ve never heard of them:
(OK, it’s a little silly. But that helps you get over the fact that we’re talking about a diaper rash paste.)
Cordy had multiple sensitivities as a baby and toddler, which often led to a lot of diaper rashes. She was sensitive to foods, she was sensitive to certain wipes, to certain diapers, to air it seemed. This was one of the few products that did the job at soothing and healing her rashes, often within a day or two at most.
My first question for George was an easy one: why the name? You have to admit, it’s not the most poetic product name. Tell the average person that you need to buy some “Butt Paste” and they’ll either giggle like a kid (she said “butt” hehehe), or they might look at you like you grew a second head. Of course, if they’re parents, chances are they’ll nod in understanding and point you in the right direction.
George, a pharmacist, explained that the original name for the product came when someone walked into his store looking for his “butt paste.” He developed it because he didn’t feel that other diaper creams on the market worked as well as they should, so he relied on his extensive knowledge as a pharmacist – and as a dad – to create a better diaper cream. It wasn’t until folks in his town had spread the word about his soothing cream that others would talk about George Boudreaux’s Butt Paste and then come to him asking for some of it themselves. He also told me, quite frankly, the name is descriptive and to-the-point. It says exactly what it is and what it’s for. I couldn’t argue with him on that.
As word spread, he started to seek out sponsorship in events to get the name out about the product. He said the best moment was when he sponsored a NASCAR race car. Other cars were lined up with your average snack food, soda, motor oil and tool sponsors written across the back of the car, and then there was the Boudreaux’s Butt Paste car! I wonder if the announcers pointed it out?
George also told me about the praise he’s received over the years. Not just from young parents, but also those caring for older, bedridden adults. Sometimes just the comfort provided by healing (and avoiding) a skin rash or bed sores can make a person’s day so much better. As a mom, I can attest that a baby who isn’t grumpy from a sore bottom is far more enjoyable than the baby with a painful rash.
It was a lot of fun to meet George and learn more about the man behind the Butt Paste. After BlogHer, I received a nice gift basket from Boudreaux’s Butt Paste including a new tube of the Butt Paste (always good to have on hand!) as well as Boudreaux’s Baby Kisses – a moisturizer for lips and cheeks. I’ve never tried the lip and cheek moisturizer, but I can’t wait to try it for Mira when the weather turns colder and her cheeks are bright red from the winter wind.
Boudreaux’s has shared their story, and now they want to know your story! You can win one of eleven $100 VISA gift cards for sharing your story with Boudreaux’s, and your story might show up on their new website, too!
Leave a comment below sharing how Boudreaux’s Butt Paste helped you (or your little one, more specifically) to enter.
Or you can enter by posting a funny Boudreaux’s Butt Paste related photo to Instagram and then come back to leave the link to the photo as a comment.
You can also enter by sharing the video above on Twitter and leaving a comment here with a link to the tweet.
Full details of how to enter are below.
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You may receive (2) total entries by selecting from the following entry methods:
Leave a comment in response to the Promotion prompt on this post.
Tweet (public message) about this Promotion, including a link to the video located here and exactly the following unique term in your tweet message: “#SweepstakesEntry”; and leave the URL to that Tweet in a comment on this post.
Post (publicly) a Boudreaux’s Butt Paste-related picture on Instagram, including exactly the following unique term in the image description: “#SweepstakesEntry”; and leave the URL to that Instagram photo in a comment on this post.
Blog about this Promotion (including a link to the video located here and a disclosure that you have received a sweepstakes entry in exchange for blogging about this Promotion), and leave the URL to that post in a comment on this post.
For those with no Twitter or blog, read the official rules to learn about an alternate form of entry.
This giveaway is open to US Residents age 18 or older. Winner will be selected via random draw, and will be notified by e-mail. You have 72 hours to get back to me, otherwise a new winner will be selected.
The Official Rules are available here.
This sweepstakes runs from 8/19/13 – 9/15/13.
Be sure to visit the Boudreaux’s Butt Paste page on BlogHer.com where you can read other bloggers’ reviews and find more chances to win!